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Avoid expensive mistakes with these 8 marketing best practices
Today I received a package in the mail. Produced by a printer, it did a lot of things right: it was an interesting shape and size (and weight), the envelope had a teaser image that piqued interest. Once inside the package, it showcased different print treatments and how they looked [...]
Engaging Apps Part II: Creating Your App Development Strategy
Last month we talked about the range of mobile app features and usage by colleges and universities. Assuming you’ve now identified your target audiences, you’ll need an overarching development strategy to ensure your new apps are meeting your institution’s needs. Here are some suggestions for moving forward. WHAT’S YOUR PRIORITY? [...]
Engaging Apps Part I: Exploring the Features and Benefits
With over 90% of college students using smartphones, it’s no surprise that mobile platforms for higher education have risen to a new level. Administrators, recruiters and marketers are using apps in creative, unexpected ways to broaden and deepen engagement across all user groups - from prospective and current students to [...]
Analyzing art
I recently painted a self-portrait and posted it to social media with the question, “Am I done?” I did this because, with the subject matter so close, I wasn’t sure I could see it objectively. There were an interesting array of responses but the one that intrigued me was from [...]
Direct Mail for Admissions Marketing – 5 Ways to Stand Out From the Crowd
My colleague’s 17-year-old daughter is a college-bound, and for over a year she has been deluged with college admissions materials. Deluge is an understatement! Sheryl kindly saved them for me as a representative sampling of the current market. Diving into the pile served as a great reminder of direct mail [...]
My first day – Megan Devine – microblog
In honor of d.trio's 15th anniversary we've asked all of the current employees to write two microblogs. One about their very first day at d.trio, the other about where they were 15 years ago. My first day at d.trio was the first day d.trio existed. Maureen, Fred and I congregated [...]
When nice is not so nice
Indirect communications. Here it’s called Minnesota Nice. It’s characterized by a smile and the right words, but possibly not the whole truth. There are probably terms for it elsewhere as well because indirect communications are common in every organization. Subjects are changed or avoided, anger masked and people circumvented, all [...]
What We Learned From This year’s Higher Education Marketing Survey
Our 2014 survey results are in — and with it, several key insights into the highs and lows of higher ed marketing. This year’s audience included admissions, enrollment management and marketing professionals from 39 states. We increased our survey reach by over 60% and the number of respondents jumped up [...]
PSA about PSL
Well it’s that time of year again. Cooler weather equals leaves changing, sweaters and, of course, the return of Pumpkin Spiced Lattes cluttering your newsfeeds. Instead of rolling our eyes and saying “bah-humbug” (I realize it’s a little early for Christmas references but the PSL has gone to my brain) [...]
Reimagining traditional marketing tactics
I received a link today via email. It contained one of the cleverest ads I’ve seen in a long time. Clever because it’s gone viral, and through humor and smarts has gotten people to share a video promoting a catalog. That’s right, an old fashioned, paper catalog. Kudos to IKEA [...]
