Does Influencer Marketing Deserve All The Buzz?
There’s a lot of attention being given to influencer marketing these days. The idea behind it is pretty intriguing: Instead of targeting an entire audience, you focus your efforts on certain key “influencers”—those with a large, dedicated social media following—and let them do the talking for you. A recent study [...]
2016 Higher Education Survey for Marketers
For those of you in the higher education space, we have opened our 2016 Higher Ed Survey and are looking for survey responses from marketers at all levels and all sizes of colleges and universities. Please take our short, 5-10 minute survey and pass this link along to others who [...]
Engaging Apps Part II: Creating Your App Development Strategy
Last month we talked about the range of mobile app features and usage by colleges and universities. Assuming you’ve now identified your target audiences, you’ll need an overarching development strategy to ensure your new apps are meeting your institution’s needs. Here are some suggestions for moving forward. WHAT’S YOUR PRIORITY? [...]
Engaging Apps Part I: Exploring the Features and Benefits
With over 90% of college students using smartphones, it’s no surprise that mobile platforms for higher education have risen to a new level. Administrators, recruiters and marketers are using apps in creative, unexpected ways to broaden and deepen engagement across all user groups - from prospective and current students to [...]
Direct Mail for Admissions Marketing – 5 Ways to Stand Out From the Crowd
My colleague’s 17-year-old daughter is a college-bound, and for over a year she has been deluged with college admissions materials. Deluge is an understatement! Sheryl kindly saved them for me as a representative sampling of the current market. Diving into the pile served as a great reminder of direct mail [...]
What We Learned From This year’s Higher Education Marketing Survey
Our 2014 survey results are in — and with it, several key insights into the highs and lows of higher ed marketing. This year’s audience included admissions, enrollment management and marketing professionals from 39 states. We increased our survey reach by over 60% and the number of respondents jumped up [...]
Grading your digital marketing: Survey results
Our 2014 higher ed survey results are here! Over 180 college admissions and marketing professionals from 39 states took part in our annual marketing survey. Their responses tell us they’ve expanded their digital toolbox to the saturation point. However, mastering the challenges of channel mix, tactical execution and analysis is another [...]
Three Simple Ways to Make your School’s Videos More Effective.
By Gary McVey While higher education marketers have more tools than ever to communicate their messages, the good old-fashioned medium of moving pictures is still one of the best. Video has always been a powerful way to express emotion, authenticity and a sense of place. By combining it with today’s [...]
The Landing Page Checklist
Is your institution in need of a landing page overhaul? We can help. Last month we talked about why landing pages are needed and the tangible benefits they offer. In this blog we’ll cover the key elements of effective landing page design. By keeping these in mind throughout the design [...]
Landing Pages – When Do You Need Them? Why They’re Worth It!
By Victoria Hoshal In our last blog post we talked about the importance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as key elements of your front-line digital marketing program, especially for enrollment marketing. This month we’re exploring the other end of that equation – the viewer or [...]