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Direct Mail for Admissions Marketing – 5 Ways to Stand Out From the Crowd
My colleague’s 17-year-old daughter is a college-bound, and for over a year she has been deluged with college admissions materials. Deluge is an understatement! Sheryl kindly saved them for me as a representative sampling of the current market. Diving into the pile served as a great reminder of direct mail [...]
Being smart about college marketing
In the U.S. alone, there are thousands of colleges, universities and trade schools. The exact number depends on many factors. Add to that, the number of educational institutions around the world, and one starts to wonder how on earth a prospective student decides where he or she will go for [...]
Has Online Learning Changed Your School’s Recruitment Footprint?
Expanded Market Areas Raise New Challenges for College Marketers By Gary McVey The growth of online learning programs, including hybrid, low-residency and other variations, has created new opportunities and challenges for many colleges and universities, as well as higher education marketers. The part-time adult student market is now one of [...]
