Tag: higher education marketing

Direct Mail for Admissions Marketing – 5 Ways to Stand Out From the Crowd

My colleague’s 17-year-old daughter is a college-bound, and for over a year she has been deluged with college admissions materials. Deluge is an understatement! Sheryl kindly saved them for me as a representative sampling of the current market. Diving into the pile served as a great reminder of direct mail [...]

By |May 27, 2015|Categories: Higher Education|Tags: , , |

Has Online Learning Changed Your School’s Recruitment Footprint?

Expanded Market Areas Raise New Challenges for College Marketers By Gary McVey The growth of online learning programs, including hybrid, low-residency and other variations, has created new opportunities and challenges for many colleges and universities, as well as higher education marketers. The part-time adult student market is now one of [...]

By |January 3, 2014|Categories: Higher Education|Tags: , , |
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