Author: cat-tonic

Letting the cat out of the bag

d.trio is now cat&tonic We’ve been lobbing subtleties, innuendos, and teasers into the digosphere for the past few months about big changes coming and we’re finally ready to tell the world—we changed our name! d.trio is now cat&tonic. We’re still the same scrappy hard-working group of marketers who strive [...]

By |September 7, 2022|Categories: Newsletter|

How to lose a sale with marketing automation

We generally like to focus on the positive around here, but we just couldn’t let this case of marketing automation gone wrong go without sharing it. Because as painful as it was, we all got a few laughs from it. Maybe you will too. Marketing automation, as you know, is [...]

By |August 1, 2022|Categories: General|

Intelligent Creative in Action

Atlanticus, a provider of financial solutions to the consumer credit market, successfully uses direct mail to promote their credit cards. They recently entered the digital advertising space to market their cards using an ITA (invitation to apply) process for new customer acquisition. To further refine their digital marketing strategy [...]

By |July 26, 2022|Categories: General|

Direct mail for cutting through the clutter

Applied Data Finance (ADF) is an online lender that provides unsecured installment loans to people with less than perfect credit. They provide much needed funds to people who might not otherwise qualify for a loan. And they do it in a responsible, respectful, and transparent way. When they started to [...]

By |June 27, 2022|Categories: General|

What are the 3 primary keys to great project management?

Queries & Theories - Series 2 : Volume 4. We all have those friends—the ones that bring casual mentions of something we should do and turn them into something we actually do. For example, “we should try that new restaurant sometime” from a dreamer type becomes “we have reservations [...]

By |May 11, 2022|Categories: General|

Devine Intervention

Last month we told you about Megan’s new video series, Devine Intervention, where she addresses a variety of marketing topics in quick, easy, digestible tidbits. If you missed them on LinkedIn, check ‘em out here.

By |April 26, 2022|Categories: General|
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