Letting the cat out of the bag
d.trio is now cat&tonic We’ve been lobbing subtleties, innuendos, and teasers into the digosphere for the past few months about big changes coming and we’re finally ready to tell the world—we changed our name! d.trio is now cat&tonic. We’re still the same scrappy hard-working group of marketers who strive [...]
How to lose a sale with marketing automation
We generally like to focus on the positive around here, but we just couldn’t let this case of marketing automation gone wrong go without sharing it. Because as painful as it was, we all got a few laughs from it. Maybe you will too. Marketing automation, as you know, is [...]
Intelligent Creative in Action
Atlanticus, a provider of financial solutions to the consumer credit market, successfully uses direct mail to promote their credit cards. They recently entered the digital advertising space to market their cards using an ITA (invitation to apply) process for new customer acquisition. To further refine their digital marketing strategy [...]
Illustration and big things brewing
We love helping marketing leaders find new ways to make their brand work harder—whether they’re looking to reinforce their existing customer dialog or resonate with them in new ways.
Direct mail for cutting through the clutter
Applied Data Finance (ADF) is an online lender that provides unsecured installment loans to people with less than perfect credit. They provide much needed funds to people who might not otherwise qualify for a loan. And they do it in a responsible, respectful, and transparent way. When they started to [...]
Staying creative and digital sustainability
With the goals of adding amusement to our workdays and avoiding the bummer of current events, we started kicking off our weekly staff meetings by sharing marketing...
Beer! And B2B! What are you thirsty to know?
It’s a well-known fact that every single craft brewery has at least one founding partner who’s a graphic designer. Hence, we’ll never have a beer client. So we live vicariously through those...
What are the 3 primary keys to great project management?
Queries & Theories - Series 2 : Volume 4. We all have those friends—the ones that bring casual mentions of something we should do and turn them into something we actually do. For example, “we should try that new restaurant sometime” from a dreamer type becomes “we have reservations [...]
Last month we told you about Megan’s new video series, Devine Intervention, where she addresses a variety of marketing topics in quick, easy, digestible tidbits. If you missed them on LinkedIn, check ‘em out here.
Swimming in content
To say we like to learn new things is an understatement—we’re constantly in search of new insights and...