![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
Applied Data Finance (ADF) is an online lender that provides unsecured installment loans to people with less than perfect credit. They provide much needed funds to people who might not otherwise qualify for a loan. And they do it in a responsible, respectful, and transparent way.
When they started to see some of their direct mail response rates decline, they asked us to create a new direct mail package to cut through the clutter and test against their current control packages. The new package highlighted their unique ability to provide an instant loan decision and direct deposit funds into a customer’s bank account the next business day. As a high-volume mailer, keeping production and postage costs low was an important design consideration.
The piece will hit mailboxes this month and we are looking forward to seeing the results.
About the Author: cat-tonic
More posts
Ideas to Ponder – December 2024 Edition
Interesting and inspirational content worth sharing. AI blunder Apple might be good at naming, but they’re still getting their sh*t together on AI. While they do that, [...]
Around the Agency – December 2024 Edition
An inside look at our latest explorations and undertakings. CAPtivating audiences Our not-so-secret weapon to helping clients understand their audiences is a combo of two things: 1) our premium [...]
The Power of Naming: Why a Framework Matters for Your Brand
In a noisy, competitive marketplace, every brand is looking for ways to stand out—and a strong naming framework can give you that edge. Whether you’re launching new products, services, or [...]
