Direct mail for cutting through the clutter

By cat-tonicPublished On: June 27, 2022Categories: General

Applied Data Finance (ADF) is an online lender that provides unsecured installment loans to people with less than perfect credit. They provide much needed funds to people who might not otherwise qualify for a loan. And they do it in a responsible, respectful, and transparent way.

When they started to see some of their direct mail response rates decline, they asked us to create a new direct mail package to cut through the clutter and test against their current control packages. The new package highlighted their unique ability to provide an instant loan decision and direct deposit funds into a customer’s bank account the next business day. As a high-volume mailer, keeping production and postage costs low was an important design consideration.

The piece will hit mailboxes this month and we are looking forward to seeing the results.

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About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.