![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
Applied Data Finance (ADF) is an online lender that provides unsecured installment loans to people with less than perfect credit. They provide much needed funds to people who might not otherwise qualify for a loan. And they do it in a responsible, respectful, and transparent way.
When they started to see some of their direct mail response rates decline, they asked us to create a new direct mail package to cut through the clutter and test against their current control packages. The new package highlighted their unique ability to provide an instant loan decision and direct deposit funds into a customer’s bank account the next business day. As a high-volume mailer, keeping production and postage costs low was an important design consideration.
The piece will hit mailboxes this month and we are looking forward to seeing the results.
About the Author: cat-tonic
More posts
Ideas to Ponder – May 2025 Edition
What happens when people lose faith in your brand? According to this article and Northwestern University, almost 40% of Americans will never again use...
Around the Agency – May 2025 Edition
An inside look at our latest explorations and undertakings. Introducing Heinlein Law When your livelihood or health is on the line, you don’t just need a lawyer—you need [...]
The feel is in the detail
When brand strategists and designers talk about brand, you’ll often hear the phrase “look and feel.” At first glance, it’s easy to assume that “look” is just about visuals—logos, colors, [...]
