Applied Data Finance (ADF) is an online lender that provides unsecured installment loans to people with less than perfect credit. They provide much needed funds to people who might not otherwise qualify for a loan. And they do it in a responsible, respectful, and transparent way.
When they started to see some of their direct mail response rates decline, they asked us to create a new direct mail package to cut through the clutter and test against their current control packages. The new package highlighted their unique ability to provide an instant loan decision and direct deposit funds into a customer’s bank account the next business day. As a high-volume mailer, keeping production and postage costs low was an important design consideration.
The piece will hit mailboxes this month and we are looking forward to seeing the results.