It’s a well-known fact that every single craft brewery has at least one founding partner who’s a graphic designer. Hence, we’ll never have a beer client. So, we live vicariously through those designers by finding articles like this one from Codo Designs: 2022 Beer Branding Trends. Before you dive in, be warned it’s very long. Every word is worth reading and every photo worth drooling over, but if you want to get right to the trends in labeling, click on the Branding and Package Design Trends button at the top. To your delight, you’ll find excellent designs created by ridiculously talented humans. Each of whom we’d love to have a beer with.
The name game
Over the years, we’ve had the pleasure of working on a variety of company/product naming projects. While creating something new can be fun, it can also be terrifying, especially when a client’s brand and reputation are on the line. It’s a responsibility we don’t take lightly, even though there are plenty of laughs along the way. We happen to be working on a supersecret, highly classified, under wraps renaming project as we speak, which inspired Sam to share some tips on how to approach such an undertaking. Check them out here. Side note: this may be the first time we’ve used the word “vomit” in a blog.
Is influencer marketing for you?
Influencer marketing. Love it or hate it, marketers should understand if it’s a good fit for the brands they represent. According to this new report from Resonate, How Brands Can Connect With the Influenced Consumer, the top items influenced consumers have on their shopping lists fall into 6 categories: sports & fitness equipment, watches & jewelry, home audio, kitchen furniture, and home improvement. And they’re not all under 30 as you might think. In fact, the group is evenly split among Millennials and Gen Xers. If you make or sell things in these categories to these people, you might want to start making calls to Dave Matthews’ agent.
B2B Marketers—your voice matters
We’re gauging interest in a research study we’re about to launch. We’ll be asking B2B marketers about their attitudes around messaging, technology and creative. If you’re a B2B marketer, can you take 3 minutes to tell us about things you’d want to know from other B2B marketers?
As a music lover, Megan is always seeking out live shows featuring phenomenally talented artists. And the Jazz Women All Stars show at the Dakota jazz club did not disappoint. This was her first time experiencing an all-female jazz band, but definitely not her last.
Sam hit up a live show of a different sort. He and Lauren went to see Footloose at the Chanhassen dinner theater and had a blast. They couldn’t help but notice the interesting targeted marketing on the back of the play’s program.
Sheryl celebrated a special milestone this month as her daughter Abby graduated from the University of Minnesota with a B.A. in English from the College of Liberal Arts. Abby proudly crossed the stage along with over 1,300 other CLA grads (and that was just the afternoon session). Abby’s future plans include continuing her education to gain her teaching certificate with the goal of teaching high school English. Congratulations Abby!
Art-A-Whirl is the largest open studio art tour in the country and takes place annually right here in our fair city of Minneapolis. After a 2-year hiatus, it was back on again this year and Danette and BFF pedaled their way to the event to join what seemed like the entire population of the metro area in looking at art and taking in live music from over 1,000 artists. For those into art and parties, Art-A-Whirl is the place to be.
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else.
The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.