![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
Gateway Bank Awareness Campaign
PROBLEM Gateway Bank wanted to create brand awareness among new prospective clients. As a small, community-focused bank, they were looking to be more visible to those living within a 5-mile radius of their branches. In the past, the bank had done some smaller promotions with [...]
Synchrony Leadership Content
PROBLEM Synchrony provides credit services to businesses ranging from large national retailers to local independent shops. With staff changeover in the retail industry, new technology, and the changing nature of the payment industry, it is imperative that Synchrony keep their clients active and engaged by staying on top of [...]
Mount Yale Wealth Management Website
PROBLEM When Mount Yale Capital Group launched a new wealth management division, there was no place for prospective high-performing advisors and their high-net-worth (HNW) clients to go to learn about Mount Yale and the new services they were offering. It was crucial to quickly launch a new website that [...]
Gateway Bank Awareness Mailings
Gateway Bank contacted us for help in promoting their new Edina branch. A community bank offering both business and personal banking services, Gateway wanted to reach out to their Edina neighbors to generate awareness of the new location. For our creative strategy, we leveraged one of the features that [...]
SunTrust Merger Communications
Communications for an emerging brand PROBLEM SunTrust and BB&T merged to form Truist—a new financial services company leveraging the best of both brands. A massive print and digital initiative was required to alert customers of the pending changes. The primary challenge was finding the right tone and images [...]
SunTrust Mortgage Black Friday Campaign
Black Friday is synonymous with excellent prices and bargains galore. Our client, SunTrust Mortgage, wanted to leverage the shopping frenzy by presenting an unexpected mortgage savings opportunity to their customers. To promote it, we created a direct mail piece that broke through the clutter at a time of year [...]
SunTrust Mortgage Direct Marketing
Fresh messaging = engaged audience PROBLEM SunTrust Mortgage provides a wide range of mortgage solutions to consumers looking to purchase their first home or refinance an existing one by lowering their rate or changing their terms. SunTrust communicates to their mortgage consumers an average of six times a [...]
Synchrony Digital Banners
Banner ad heroics PROBLEM Synchrony Bank had a plan to consistently use digital display ads to advertise their savings rates and leverage their partnership with a major movie studio. Without a digital specialist on their staff, they needed an outside agency to bring their concepts to life in [...]
TruStone Financial TruRate Checking Campaign
TruStone Financial asked us to help them promote their checking accounts—with an emphasis on the brand new TruRate Checking—through in-branch posters, digital ads and direct mail. In addition to the high-interest rate product, they were offering a cash bonus for opening any new checking account. With these great offers [...]
Aspire Credit Card Customer Journey
PROBLEM Atlanticus, a provider of Financial solutions to the financially underserved consumer credit market, needed to provide their credit card applicants with a consistent message and a cohesive user experience that reflected their brand promise. SOLUTION We developed a multi-tactic ITA (Invitation to Apply) campaign that included direct mail, digital [...]
