Tag: segment

Marketing to Affluents: Know their Communities

  by Jordan Bainer The book Our Patchwork Nation: The Surprising Truth About the "Real" America has piqued my interest regarding how to better define consumer targets across the United States. Media tends to define states and even entire country regions by either red or blue, alluding to the different [...]

By |April 19, 2012|Categories: General|Tags: , , , , , |
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