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Three Tips for Marketing Your Online Degree Programs
By Gary McVey Our January blog post focused on how online learning programs greatly expand a university’s recruitment footprint, and how this impacts college marketers. Now let’s move into tactics for effectively marketing online programs. Since all of our options won’t fit in one blog post, let’s focus on three [...]
Has Online Learning Changed Your School’s Recruitment Footprint?
Expanded Market Areas Raise New Challenges for College Marketers By Gary McVey The growth of online learning programs, including hybrid, low-residency and other variations, has created new opportunities and challenges for many colleges and universities, as well as higher education marketers. The part-time adult student market is now one of [...]
Finding the ballerina who wants to go back to school.
Adult students look different, react to different opportunities and are found in different places than traditional students. They might be a ballerina who’s looking for her career after life on stage, or a civil engineer looking for the RIGHT graduate program. After all, non-traditional students are the driving enrollment force [...]
