Tag: education marketing

Three Tips for Marketing Your Online Degree Programs

By Gary McVey Our January blog post focused on how online learning programs greatly expand a university’s recruitment footprint, and how this impacts college marketers. Now let’s move into tactics for effectively marketing online programs. Since all of our options won’t fit in one blog post, let’s focus on three [...]

By |February 10, 2014|Categories: Higher Education|Tags: , , |

Why Email Marketing Would Make David Ogilvy Smile

Someone recently forwarded me an email with some quotes written by David Ogilvy – a true genius in the advertising industry. One of the quotes read “The more informative your advertising, the more persuasive it will be.” This statement is brilliant in its simplicity – and a great reminder for those of us that spend our days trying to find effective ways to communicate our marketing messages.

Go to Top