Tag: higher education

Three Tips for Marketing Your Online Degree Programs

By Gary McVey Our January blog post focused on how online learning programs greatly expand a university’s recruitment footprint, and how this impacts college marketers. Now let’s move into tactics for effectively marketing online programs. Since all of our options won’t fit in one blog post, let’s focus on three [...]

By |February 10, 2014|Categories: Higher Education|Tags: , , |

Has Online Learning Changed Your School’s Recruitment Footprint?

Expanded Market Areas Raise New Challenges for College Marketers By Gary McVey The growth of online learning programs, including hybrid, low-residency and other variations, has created new opportunities and challenges for many colleges and universities, as well as higher education marketers. The part-time adult student market is now one of [...]

By |January 3, 2014|Categories: Higher Education|Tags: , , |

Revealing the big challenges in higher education marketing

INTEGRATIING TECHNOLOGY WITH TRADITIONAL MARKETING TOOLS is the major challenge of marketers and recruiters who took d.trio’s 2013 Higher Education Survey.  Over 54% cited the merging of new with “tried and true” channels as their #1 problem AND opportunity. Regardless of an institution’s size or student demographics, colleges and universities [...]

By |July 1, 2013|Categories: Newsletter|Tags: , , , , |
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