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The Coffee Stain Theory and Branding
Your brand. That treasured sense of self that your company strives to project and perpetuate every day is as fragile as it is critical to your success. That’s why one should never discount the details when dealing with anything brand related. Your brand is far more than your logo, website [...]
To divulge or not to divulge, that is the question…
Should you divulge your project budget to your marketing agency? Darn right you should. And here’s why. A very wise person once said to me, “Anything can be accomplished with enough time and money.” Indeed, the possibilities are endless. Unfortunately, time and money typically are limited commodities and must be [...]
About Us – It’s Not All About You
Many companies desperately need “a cleanup on aisle 13” – and that aisle is the “About Us” section on their website. It seems the majority of these sections I read are vague, confusing, trite, jargon-filled diatribes that do little to inform the audience, establish credibility or spark interest in moving [...]
Surprisingly Successful Halloween Office Pranks
Fred is one of d.trio's founding partners. And our resident comedian. I’ve been known to be somewhat of a prankster (no, really) and have a couple office pranks from my repertoire that were particularly effective. The rubber bat. I had a jumpy coworker that startled easily. Someone had brought in [...]
