By Published On: June 27, 2017

As marketers, we use data to gain insights that can help inform our strategies, creative products, and business decisions. But according to an article we found on, data can either help or hurt, depending on your relationship to it.

While we tend to think of data as being cut and dried, according to the article, the key ingredient in its usefulness turns out, ironically, to be creativity. Data, the author asserts, is just raw material—results that by themselves don’t mean a whole lot. To make data relevant, meaningful, and valuable, you need to apply some creativity into interpreting it. In the article, the author explains three ways of how to do this. It’s interesting stuff that just might change the way you approach data from now on.

Read more here

About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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