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As marketers, we use data to gain insights that can help inform our strategies, creative products, and business decisions. But according to an article we found on medium.com, data can either help or hurt, depending on your relationship to it.
While we tend to think of data as being cut and dried, according to the article, the key ingredient in its usefulness turns out, ironically, to be creativity. Data, the author asserts, is just raw material—results that by themselves don’t mean a whole lot. To make data relevant, meaningful, and valuable, you need to apply some creativity into interpreting it. In the article, the author explains three ways of how to do this. It’s interesting stuff that just might change the way you approach data from now on.
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