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You may have noticed auto-complete features added to many of the mobile apps you use these days—including Gmail, Allo Messenger, and iMessage. In yet another effort to make our lives easier (and more generic) through technology, auto-complete gives us the ability to quickly respond to messages with a stock phrase that the app suggests for you.
Cool, right?
Well, not so much, according to an article we found on fastcodesign.com. In it, the author explains how all this convenience comes at a price—namely, making our language, and our culture, more homogenous (and dull). As marketers, we agree. Communication isn’t just about getting a message across. How you say it matters, too. There’s an art to communication, and how each person uses language is part of what makes him or her unique.
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