By Published On: June 27, 2017

You may have noticed auto-complete features added to many of the mobile apps you use these days—including Gmail, Allo Messenger, and iMessage. In yet another effort to make our lives easier (and more generic) through technology, auto-complete gives us the ability to quickly respond to messages with a stock phrase that the app suggests for you.

Cool, right?

Well, not so much, according to an article we found on In it, the author explains how all this convenience comes at a price—namely, making our language, and our culture, more homogenous (and dull). As marketers, we agree. Communication isn’t just about getting a message across. How you say it matters, too. There’s an art to communication, and how each person uses language is part of what makes him or her unique.

Read the full article here

About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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