By Published On: February 25, 2020

A few months back, our longtime client SunTrust announced it was joining forces with BB&T to form Truist, a leading financial institution created to leverage the best of both companies and offer more to its existing and future customers.

As part of the transition, SunTrust hired us to create a range of print and digital marketing pieces. The goal was to introduce Truist to their customers, and provide some key information about the upcoming changes, Because this was such an important initiative that required a high level of collaboration, we worked closely with the SunTrust team to get the words, images, and graphic style just right.

But all the hard work paid off as we ended up with some great-looking, high-impact pieces that helped ease the transition and educate their customers. Besides creating a brochure, banner ads, and a web page, we also orchestrated the seamless production of more than 20 letter packages—all delivered to almost 9 million customers without a hitch.

You can see some of the work below. To view the live web page, visit


About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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