Show & Tell: Home Equity - a powerful thing

By cat-tonicPublished On: March 28, 2017Categories: Newsletter

It’s spring and if you’re a financial marketer, that means home equity campaigns. One of our most recent projects was for TruStone Financial. This year it was all about education. The message was to help inform members (and non-members) that they might have some powerful equity in their homes – and that TruStone could help them determine how much.

We designed a campaign to help trigger ideas about how home equity could be used and encouraged members to contact TruStone to learn more. We created posters, bill inserts, flyers and digital banner ads to promote the campaign.

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About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.