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It’s spring and if you’re a financial marketer, that means home equity campaigns. One of our most recent projects was for TruStone Financial. This year it was all about education. The message was to help inform members (and non-members) that they might have some powerful equity in their homes – and that TruStone could help them determine how much.
We designed a campaign to help trigger ideas about how home equity could be used and encouraged members to contact TruStone to learn more. We created posters, bill inserts, flyers and digital banner ads to promote the campaign.
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