By Published On: July 28, 2016

When it was time for TruStone’s annual checking promotion, they came to us again with a request to deliver multiple campaign tactics.

They needed an attention-grabbing theme that communicated their special $100 cash back offer for opening a new checking account, and their TruRate Checking product that offers an unusually high APY.

The theme that was chosen for the campaign was “Expectations…” which was meant to show, in a fun light-hearted way, that TruStone goes above and beyond everyday banking with great offers and fee-free checking accounts.

Halfway through the campaign, they had reached 60% of their goal for opening new checking accounts and they’re confident they’ll “shatter” that goal by the end.


About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
Summer Challenge Week 4 Wrap Up
Management Perspective: Don’t be afraid to rock the boat.