By Published On: July 28, 2016

I was reminded of the value of altering accepted routines last week while fishing in Ontario, Canada.

My long-time friend Jay and I were casting for small mouth bass with lures designed specifically for that species. I was having good luck but Jay couldn’t catch a cold. I dug through my tackle box and handed him an odd looking lure that I’d had for many years and with which had never caught a fish. About the fifth cast with this odd chunk of painted wood, Jay hooked a fish. And not a bass, but a Muskie. A giant, 42-inch denizen of the deep. It turned out to be the fish of the trip.

In marketing, and business in general, it can feel logical and safe to rely on tried and true methods that have consistently bred success. That certainly makes sense. But don’t let it keep you from leaving room for switching things up. Testing something new or unconventional. Challenging established beliefs or patterns.

Marketing should be about continually seeking to learn and improve your strategies and tactics. This can only be done by stepping out of your comfort zone, peering over the edge and being prepared for the potential wonders that wait. Give it a try. You never know what might bite.


About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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