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The Unsung Role of Financial Advisors in Advancing Sustainable Investing
The financial industry is brimming with opportunities to align portfolios with values. Yet despite growing client interest, there’s a gap that few are addressing: how do we ensure clients not only care about sustainable investing but are also empowered to act? Enter the financial advisor. More than portfolio managers, advisors [...]
Solar has reached a tipping point
Here in Minnesota, obscured by a mix of industry changes and hard-to-kill misinformation, is a thriving solar industry—a community—working to amplify the truth. Solar is a great source of clean energy and, with proper battery storage and end-of-life solar panel recycling, it’s getting better every year. Consumer roof-top solar [...]
RE+ 2023: A newbie’s perspective
Wow, what a trip! Both literally and figuratively. RE+ 2023 was the year’s biggest Renewable Energy tradeshow with its 1100+ exhibitors and 40K+ attendees. Why would cat&tonic, a small creative, branding, and marketing agency in Minneapolis schlep all the way to the desert to attend a tradeshow for an industry [...]
An appeal to Renewable Energy marketing professionals
Storytelling plays a big role in marketing. And we spend a lot of time doing it on behalf of our clients. Today, as we move toward more purpose-driven marketing with aspirations to serve the renewable energy industry, the story is about us. And it begins with me. It was a [...]
