A wider view: You’ve got (algo)rithm: understanding Facebook’s new change

By cat-tonicPublished On: February 22, 2017Categories: Newsletter

Algorithms are at the heart of serving up relevant content online, whether it’s Google’s search algorithms or, in this case, videos on Facebook. Social media is in love with video and Facebook is now tipping the scales slightly in favor of longer videos – they understand that there is a greater commitment to watch longer content and don’t want longer videos to suffer just because they are longer.

This is good news for companies that have Facebook Pages with longer video content such as educational or instructive videos. However, the pressure is on those companies to keep the videos engaging and interesting to increase visitor engagement. Read on to see 6 tips to try.

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About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.