By Published On: February 22, 2017

Sure, it’s no Black Friday or Mother’s Day, but even so, Valentine’s Day is definitely nothing for marketers to sneeze at.

This year, the search engine Bing came out with its “Search Bing for Love”—on online slide presentation highlighting “Valentine’s Day 2017 Insights for Digital Marketers.” The presentation covers everything from consumer spending and demographics, to online searches and marketing trends.

The data for this growing holiday is pretty fascinating. For instance, a record-setting $19.7 billion was spent on Valentine’s Day in 2016. And, would you believe consumers spent $681 million on Valentine’s gifts for their pets in 2016?

You don’t have to work for Hallmark or Godiva to find some relevant takeaways. If you’re a marketer, it’s worth a look.

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About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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