![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
Sure, it’s no Black Friday or Mother’s Day, but even so, Valentine’s Day is definitely nothing for marketers to sneeze at.
This year, the search engine Bing came out with its “Search Bing for Love”—on online slide presentation highlighting “Valentine’s Day 2017 Insights for Digital Marketers.” The presentation covers everything from consumer spending and demographics, to online searches and marketing trends.
The data for this growing holiday is pretty fascinating. For instance, a record-setting $19.7 billion was spent on Valentine’s Day in 2016. And, would you believe consumers spent $681 million on Valentine’s gifts for their pets in 2016?
You don’t have to work for Hallmark or Godiva to find some relevant takeaways. If you’re a marketer, it’s worth a look.
About the Author: cat-tonic
More posts
Ideas to Ponder – August 2026 Edition
An inside look at our latest explorations and undertakings and the articles and inspiration we've been finding that keeps our thinking fresh.
Around the Agency – August 2026 Edition
An inside look at our latest explorations and undertakings. We recently kicked off a visual brand refresh for a deeply rooted community organization with a long history, strong [...]
The wins your marketing team forgot to celebrate
Marketing teams have a strange relationship with success. When something goes wrong publicly—a campaign misses the mark, a social post creates controversy, a launch underperforms—marketing is often the first [...]
