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In banking, what’s old is new
We’ve seen, and recent trends would confirm that “traditional” marketing channels (email, direct mail) are experiencing a resurgence across the marketing landscape. Many companies are turning to tried-and-true methods to bolster their performance both online and offline. Some financial institutions have remained behind the curve especially with respect to email. But done correctly, email can be a highly effective tool in your marketing mix.
The Financial Brand recently published a helpful article entitled 10 Essential Email Marketing Insights for Banks and Credit Unions that may get you thinking differently about your approach to this channel.
About the Author: cat-tonic
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