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In banking, what’s old is new
We’ve seen, and recent trends would confirm that “traditional” marketing channels (email, direct mail) are experiencing a resurgence across the marketing landscape. Many companies are turning to tried-and-true methods to bolster their performance both online and offline. Some financial institutions have remained behind the curve especially with respect to email. But done correctly, email can be a highly effective tool in your marketing mix.
The Financial Brand recently published a helpful article entitled 10 Essential Email Marketing Insights for Banks and Credit Unions that may get you thinking differently about your approach to this channel.
About the Author: cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else.
The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
