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In our last newsletter, we highlighted the brochures and direct marketing campaigns we worked on for van Wagenen. This month, we’re excited to show off the work we recently did on their website.
van Wagenen wanted to update their website with some new benefit-oriented messaging in preparation for an important prospect meeting. They felt their site didn’t convey their image and capabilities in the best possible way.
With their meeting fast approaching, we only had a few weeks to make some pretty big changes to their site, so we focused on the Home and Product pages. We wrote new copy that addressed the needs of their customers in a more organized and succinct way. We also made some design changes to showcase their personality and create a better user experience.
The result is two new pages with more relevant messaging and a cleaner layout that simplifies their vast, and somewhat complicated suite of products. And there’s a rhino! (We get excited about this kind of stuff.)
About the Author: cat-tonic
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