The University of Minnesota College of Liberal Arts (CLA) engaged d.trio to re-imagine and update their view-book and other elements of their admissions promotions including direct marketing, promotional gift items, and more. d.trio developed a creative look and messaging that capitalized on the student values of CLA: Responsibility, Creativity, Compassion and Opportunity. Leveraging the tag line “Come Curious” d.trio developed messaging strategies that can be used across different elements, creating a feeling of community and continuity.
We helped the CLA find their voice to the potential student population and created a branded view-book and other elements that are aspirational, engaging, bold yet authentic – highly relatable materials to encourage the young student audience to apply.
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else.
The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.