![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
The University of Minnesota College of Liberal Arts (CLA) engaged d.trio to re-imagine and update their view-book and other elements of their admissions promotions including direct marketing, promotional gift items, and more. d.trio developed a creative look and messaging that capitalized on the student values of CLA: Responsibility, Creativity, Compassion and Opportunity. Leveraging the tag line “Come Curious” d.trio developed messaging strategies that can be used across different elements, creating a feeling of community and continuity.
We helped the CLA find their voice to the potential student population and created a branded view-book and other elements that are aspirational, engaging, bold yet authentic – highly relatable materials to encourage the young student audience to apply.
About the Author: cat-tonic
More posts
Ideas to Ponder – December 2024 Edition
Interesting and inspirational content worth sharing. AI blunder Apple might be good at naming, but they’re still getting their sh*t together on AI. While they do that, [...]
Around the Agency – December 2024 Edition
An inside look at our latest explorations and undertakings. CAPtivating audiences Our not-so-secret weapon to helping clients understand their audiences is a combo of two things: 1) our premium [...]
The Power of Naming: Why a Framework Matters for Your Brand
In a noisy, competitive marketplace, every brand is looking for ways to stand out—and a strong naming framework can give you that edge. Whether you’re launching new products, services, or [...]
