Featured Work: Synchrony Financial

For over two years, d.trio has worked with Synchrony Financial (formerly GE Capital Retail Finance) to create a series of white papers covering topical marketing trends in retail card marketing and featuring primary research conducted by Synchrony Financial. These “white papers” are visually dynamic and present factual and survey information in an interesting, colorful, graphical way to engage retail brands. We developed a consistent, branded, dynamic way to display what could otherwise be rather dry data driven information, and assisted with copywriting and editing as well as print production. The white papers have been well received by the Synchrony Financial executives, internal and external clients and are currently featured on the Synchrony Financial homepage.