These are some quirks of daily communication that we’ve noticed at d.trio marketing group. In this section we’ll be finding, exploring and clarifying communications conundrums in short snippets.
This month, 5 common words that are commonly misused, and how to remember the right way:
Complement/Compliment
Complement supports. Compliment praises.
Imply/Infer
Imply suggests or indicates directly. Infer is to conclude or decide from something known or assumed.
Around/About
Around should refer to a physical proximity. About indicates an approximation.
Historic/Historical
Historic means important. Historical refers to an event in the past.
Adverse/Averse
Adverse means unfavorable. Averse means reluctant.
More posts
Ideas to Ponder – August 2026 Edition
An inside look at our latest explorations and undertakings and the articles and inspiration we've been finding that keeps our thinking fresh.
Around the Agency – August 2026 Edition
An inside look at our latest explorations and undertakings. We recently kicked off a visual brand refresh for a deeply rooted community organization with a long history, strong [...]
The wins your marketing team forgot to celebrate
Marketing teams have a strange relationship with success. When something goes wrong publicly—a campaign misses the mark, a social post creates controversy, a launch underperforms—marketing is often the first [...]
![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png)




