cat[&]tonic

Author: Danette Knickmeier

Marketers could learn something from Hipsters

I admire hipsters. A friend recently called me one because of my bike-riding tendencies and occasional thrift-store shopping habit. But in all truth, I’m a little too old to be a “real” hipster. But I admire them because they reject mainstream culture. I have nothing against mainstream culture, but sometimes [...]

By |April 13, 2015|Categories: General|

Old-fashioned networking in the digital age

I recently attended an event that was put on by the Midwest Interactive Marketing Association. It was my first MIMA event in a couple of years, and I was excited to see what they were up to. I went with two intentions. 1) To learn about “Brand storytelling in the [...]

By |March 26, 2015|Categories: General|
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