Author: Carol Wahl

If you like to travel, one of the biggest challenges is often how to pick the next destination. I know – first world problem. But travel is expensive and it takes time. So, you want to make sure you’re maximizing your vacation days and money. Luckily, I have a solution [...]

I read an article on CNN recently that made me laugh – and shake my head in wonder. A Hong Kong-based airline misspelled their brand name on a massive Boeing plane. That is what you call a BIG mistake. How could this have happened? Since English isn’t their native language, [...]

On a recent trip overseas, I was reminded of a phenomenon that commonly occurs among fellow travelers. The need to share experiences, ideas or recommendations with perfect strangers. The couple sitting across from you on the train recommends a hike they went on. The women at the hotel breakfast tell [...]

As a certified Tabaholic (defined as one who is addicted to the sassy, crisp taste of Tab), I can’t tell you how many times I’ve heard that phrase. And I confess that on more than one occasion I’ve walked into a new client marketing meeting with Tab in hand knowing [...]

On a recent trip to Seattle, I was taken aback over how expensive it was to eat out. How can it cost more for seafood on the coast than in the landlocked Midwest? Even more interesting was the automatic 20% gratuity charge. When you click on a Seattle restaurant’s menu [...]

We’ve all heard the statistics. Over half of women in the U.S are size 12 or larger with the average American woman between a size 16 and 18. But until recently, this lucrative demographic – with an estimated $20 billion growth opportunity – has been ignored. As a marketer, it’s [...]

One in eight women in the U.S will be diagnosed with breast cancer in the course of her lifetime. In 2013, I (along with approximately 267,000 other women) became part of this alarming statistic. We joined a club we never wanted to belong to. A club that requires a lifetime [...]

or Musings from the blister pack encounter As I struggled recently to unseal my cold medicine tablets from their protective enclosures, I began to wonder about how some marketing decisions are made. It’s funny where inspiration can come from – following are musings from my blister pack encounter. Why Aren’t [...]