By Published On: November 30, 2016

NO PHONE: THE PET ROCK OF THE 21st CENTURY?

Want to wean yourself off your smartphone addiction? Introducing the No Phone—a product dreamt up by a couple of advertising creatives who believe that smartphone use is getting out of control.

The No Phone is a plain plastic rectangle—size and shape of a phone, but with no functionality whatsoever. The basic model sells for $10, with a No Phone Air (an empty package containing, well, air) selling for $5, and the No Phone Selfie (a plastic square with a mirror) selling for $15. Whether or not they actually cure people of the need to check their phones every two seconds, we’re not so sure. But the No Phones are a hit. More than 12,000 have been sold already.

Check out the article from AdWeek, and visit www.thenophone.com for a laugh (and perhaps the perfect white elephant gift for that technology-addicted friend):

http://www.adweek.com/news/advertising-branding/2-creatives-made-plastic-slab-ease-your-smartphone-addiction-and-it-sold-crazy-174563

About the Author: cat-tonic

cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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