Ready to turn an “oops” into an opportunity?
As marketers we know that every brand interaction with a customer matters, both online and offline. Each touch is another experience with your brand and brand promise.
This is why we loved this article about rethinking website/content 404 error pages. This often-overlooked experience takes a potentially negative, frustrating customer interaction with your brand and treats it with humor and empathy. In many cases it helps the customer get back on track – ensuring they will think more fondly of the interaction (and your brand) later.
See some great, creative examples of how various companies have turned their “oops” pages into opportunities.