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Ready to turn an “oops” into an opportunity?
As marketers we know that every brand interaction with a customer matters, both online and offline. Each touch is another experience with your brand and brand promise.
This is why we loved this article about rethinking website/content 404 error pages. This often-overlooked experience takes a potentially negative, frustrating customer interaction with your brand and treats it with humor and empathy. In many cases it helps the customer get back on track – ensuring they will think more fondly of the interaction (and your brand) later.
See some great, creative examples of how various companies have turned their “oops” pages into opportunities.
About the Author: cat-tonic
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