![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
Ready to turn an “oops” into an opportunity?
As marketers we know that every brand interaction with a customer matters, both online and offline. Each touch is another experience with your brand and brand promise.
This is why we loved this article about rethinking website/content 404 error pages. This often-overlooked experience takes a potentially negative, frustrating customer interaction with your brand and treats it with humor and empathy. In many cases it helps the customer get back on track – ensuring they will think more fondly of the interaction (and your brand) later.
See some great, creative examples of how various companies have turned their “oops” pages into opportunities.
About the Author: cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else.
The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
