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If you work in any kind of digital marketing you’ve definitely heard of HubSpot. And if you have anything to do with content generation or distribution you’ve probably paid attention to what they have to say a time or two before, just like we have.
So it was interesting to see them test a theory that we often talk about at d.trio—copy/design workflow—and offer some valid test results in support. Our creative department is focused on creating pieces that, first and foremost, get the results our clients are looking for. Because of that, we tend to follow a copy-first workflow and have adopted a message-first point of view for our design and development.
This HubSpot article focuses specifically on landing pages but we’ve seen real world examples across all media of good copy elevating a piece beyond what design could do on its own.
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