MainTrax is a talented group of analysts and data scientists who work with companies to maximize the usefulness of their speech analytics software. Our relationship began with d.trio performing extensive customer and industry research and developing a new messaging platform for them focused on presenting their capabilities in a robust, customer-centric way.
Then it was time to reimagine MainTrax.com. We wrote entirely new copy using what we had learned in our initial work and refreshed the look and feel of the site by changing images, color scheme and functionality to create maximum impact for minimum budget. What resulted is a bold, engaging, modern website that clearly expresses the solutions MainTrax can provide for their clients.
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The feel is in the detail
When brand strategists and designers talk about brand, you’ll often hear the phrase “look and feel.” At first glance, it’s easy to assume that “look” is just about visuals—logos, colors, [...]
Ideas to Ponder – April 2025 Edition
What happens when people lose faith in your brand? According to this article and Northwestern University, almost 40% of Americans will never again use...
Around the Agency – April 2025 Edition
An inside look at our latest explorations and undertakings. Actual hand craft We’re launching a new campaign for a local bank that wants to showcase the personalized nature [...]