MainTrax is a talented group of analysts and data scientists who work with companies to maximize the usefulness of their speech analytics software. Our relationship began with d.trio performing extensive customer and industry research and developing a new messaging platform for them focused on presenting their capabilities in a robust, customer-centric way.
Then it was time to reimagine MainTrax.com. We wrote entirely new copy using what we had learned in our initial work and refreshed the look and feel of the site by changing images, color scheme and functionality to create maximum impact for minimum budget. What resulted is a bold, engaging, modern website that clearly expresses the solutions MainTrax can provide for their clients.
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The shortest distance between a brand and its audience
Humor has long been a mainstay of effective marketing. At its best, it shows the people behind a company and the humanity they bring to their work. At its worst, [...]
Ideas to Ponder – April 2026 Edition
An inside look at our latest explorations and undertakings. Why clear identity matters more than ever This piece on brand ontology gives language to something a lot [...]
Around the Agency – April 2026 Edition
An inside look at our latest explorations and undertakings. A beautiful day in the North Loop neighborhood Megan joined the North Loop Association Business Summit this month—bringing [...]
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