Northwestern Health Sciences University (NWHSU) hired us to develop brand videos, program videos and rich media ads to increase excitement and engagement among prospective students. The digital elements promote the NWHSU brand as well as their nine academic programs. The materials focused on the personal benefits of programs and conveying an emotional connection between students and careers.
Working closely with TriGlass Productions, we spent three action-packed days filming students on the NWHSU campus. Over the course of the shoot, we captured film for 20 videos with varying focuses, including:
Overall branding – one version from an external viewpoint (being looked at) and a second version from an internal viewpoint (seeing yourself)
Hands on – nine versions showing students practicing their profession in clinic or lab settings
Testimonial – nine versions showcasing students interacting with a NWHSU brand wall with the students’ voiceovers highlighting their passion for their chosen practice
For each of the videos, there were complementary animated banner ads in seven different sizes, equating to a whopping total of 140 ads.
This was a huge undertaking and everyone is thrilled with the results. We couldn’t have done it without the exceptional production and execution by David Vanderwarn and team at TriGlass Productions. And we’re so grateful to NWHSU for putting their trust in us. Thanks to all who were involved!
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else.
The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.