By Published On: October 2, 2013

Fiserv has created a fun and memorable way to reach out to sales prospects in the financial services industry. The direct mail campaign began with a filled candy jar and a candy themed message about Fiserv’s capabilities.   Each quarter a candy refill package is mailed.  Each mailing series ties in a new candy theme that highlights a specific product or area of expertise. Not only has this encouraged engagement, but it has also provided a great opportunity for ongoing communications.  Now that is sweet!


About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
Management Perspective
Tina's favorite things. Pinboard style.