PROBLEM Thrivent Student Resources (TSR) offers resources that help people attend college with as little debt as possible. Their prospective audience consists of faith-based credit unions that don’t have those resources, but want to offer them to their members. TSR ultimately needed to create partnerships with these prospects so, together, they could provide these crucial services to consumers.
In an effort to increase awareness among credit unions about TSR services, we created a direct mail campaign with multiple touch points and unique package formats that would stand out in the mail. The “college essentials” theme put a fun spin on items typically associated with college students, and emphasized the most essential items of TSR’s help and guidance for families with college bound students. The star of the campaign was a “bumpy” mailer with a package of Ramen Noodles inside that recipients just couldn’t resist.
20% increase in web traffic
50% sales conversion from SQLs