PROBLEM DocuMart, an established mid-sized printer in several U.S. markets, needed to grow their brand and market share across the country, but they were operating with an outdated brand and website. They lacked unity in their marketing materials across locations. Their website was copy-heavy and hard to navigate. It was being used almost exclusively for file uploads and was not an effective marketing tool.
Through a series of surveys and interviews, we gathered information from key DocuMart stakeholders—like why customers love them and how their business is shaped by internal culture. We developed customer personas and wrote positioning statements and key messages to address the priorities and challenges of each audience. Based on our learnings from the branding exercise, we determined the visual and organizational direction of the new website. The result is a vast improvement. Whether uploading a file for a printing project or learning about their capabilities, visitors are treated to a site with bold colors, clean lines, clear messaging, and user-friendly navigation. Visit the site.
60% increase in traffic rate
5% reduced bounce rate (first 30 days after launch)
1 very happy client