Featured work: whitepapers

With content development being the buzz of the decade, the humble whitepaper has had a renaissance of late. And they’re not just white anymore. Brands are using the full range of their corporate look and feel to make certain that every touchpoint with a consumer is another opportunity to breed familiarity with the brand. d.trio works on a lot of thought leadership content for various clients and recently we designed and copyedited a timely whitepaper for GE Capital.

Titled “Driving shopper engagement through digital technology”, the whitepaper focuses on omni-channel shopping. And, as you can see, it feels much more like a brochure than like the whitepapers of the past – incorporating enticing images and bright infographics into the mix to create a more interesting read.