By Published On: November 8, 2013

With content development being the buzz of the decade, the humble whitepaper has had a renaissance of late. And they’re not just white anymore. Brands are using the full range of their corporate look and feel to make certain that every touchpoint with a consumer is another opportunity to breed familiarity with the brand. d.trio works on a lot of thought leadership content for various clients and recently we designed and copyedited a timely whitepaper for GE Capital.

Titled “Driving shopper engagement through digital technology”, the whitepaper focuses on omni-channel shopping. And, as you can see, it feels much more like a brochure than like the whitepapers of the past – incorporating enticing images and bright infographics into the mix to create a more interesting read.


About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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