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The MBA admissions team at the Carlson School of Management sought an outside agency to re-create their recruitment brochure. Their goal was to find a fresh, more modern voice, look and feel. d.trio envisioned a lighter, brighter overall look for the piece, with more conversational messaging that ultimately spoke to Carlson’s unique curriculum and specializations. As one of the top MBA programs in the country, the Carlson brochure is a highly-visible, public facing element of their brand. It is the centerpiece of the admissions materials, and is utilized in both print and digital formats.
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