By Published On: August 27, 2014

The MBA admissions team at the Carlson School of Management sought an outside agency to re-create their recruitment brochure.  Their goal was to find a fresh, more modern voice, look and feel.  d.trio envisioned a lighter, brighter overall look for the piece, with more conversational messaging that ultimately spoke to Carlson’s unique curriculum and specializations. As one of the top MBA programs in the country, the Carlson brochure is a highly-visible, public facing element of their brand.  It is the centerpiece of the admissions materials, and is utilized in both print and digital formats.


About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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