Earlier this month, BBC Culture’s editor Matthew Anderson (@MattAndersonBBC) tweeted a few lines from the book, The Elements of Eloquence by Mark Forsyth. The tweet said:
“Adjectives in English absolutely have to be in this order: opinion-size-age-shape-colour-origin-material-purpose Noun. So you can have a lovely little old rectangular green French silver whittling knife. But if you mess with that word order in the slightest you’ll sound like a maniac. It’s an odd thing that every English speaker uses that list, but almost none of us could write it out.”
People were so totally fascinated by this unwritten “rule” of the English language that the simple, innocuous tweet took the internet by storm—getting over 51,000 retweets and 74,000 likes. Who knew people could get so excited about the English language? And is this “rule” actually legit? Is there really an order to the adjectives we use that makes sense—one that if broken sends sentences plummeting to their inevitable demise?
Apparently so. When you start testing the theory, it does, pretty much, hold up. Turns out, we’re used to hearing descriptions a certain way, and while there’s no official rule about the order in which adjectives must be used, our sentences just don’t sound right when descriptors are used indiscriminately. There seems to be a right way and a wrong way. “Cute little red convertible” sounds awkward if it’s written as “little cute red convertible,” or “red cute little convertible.”
Test out the rule for yourself. Does it hold up? Come across any exceptions? We’d love to know what you think.
More posts
Ideas to Ponder – May 2026 Edition
One explanation is risk—fear of missing the mark, offending someone, or simply not being funny. But that only explains the hesitation, not the outcome.
Around the Agency – May 2026 Edition
Beth spent some time this week at the Nodes AI conference, where a lot of very smart people are trying to solve the same problem: how to make AI actually understand what it’s working with.
The shortest distance between a brand and its audience
Humor has long been a mainstay of effective marketing. At its best, it shows the people behind a company and the humanity they bring to their work. At its worst, [...]
![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png)




