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What Marketers Can Learn from Dungeons & Dragons
About a year ago, I started playing the tabletop role-playing game Dungeons & Dragons—something I hadn’t done since I was twelve. I’m not exactly sure what drew me back. It could be that the older I get, the more nostalgia I feel for my childhood and the games, movies, and [...]
Boost your marketing creativity in one simple step
Want to maximize your creativity? Of course you do. We all want to be more creative, especially if we work in the marketing industry, where creativity is the secret sauce that helps us do better work and get better results. Creativity is that all-important, yet somewhat elusive ingredient that we [...]
Ten Ways Creatives are Like Jedi Knights
In honor of the upcoming Star Wars film, we bring you: Ten Ways Creatives are Like Jedi Knights 1. They both dress funny 2. They take pride in fighting for what’s right 3. They see Yoda as a role model 4. They take themselves way too seriously 5. They have [...]
Maybe there’s actually something to this coloring book craze after all.
You may know that adult coloring books are one of the hottest things around these days. As I write this, they make up four of the top ten best selling books on Amazon. Yes, coloring books! A lot of people, sociologists and psychologists included, have been weighing in on the [...]
Want to inspire more creativity? Think inside the box.
I don’t know how many times I’ve been given an assignment from a well-meaning client or account executive who didn’t want to put restrictions on me. “Do whatever you think makes sense,” they say. “I don’t want to stifle your creativity.” I understand the thinking behind this. And I appreciate [...]
I hate marketing. And that makes me a better marketer.
I’ve been a graphic designer, art director, and copywriter for a good twenty years and each year my hatred for marketing seems to grow. Okay, to be completely truthful, I don’t hate ALL of it—just most of it. Bad marketing makes me angry. It’s obnoxious, annoying, offensive, boring, and downright [...]
My first day – Mark – microblog
In honor of d.trio's 15th anniversary we've asked all of the current employees to write two microblogs. One about their very first day at d.trio, the other about where they were 15 years ago. I’d worked with d.trio for many years from home, but started coming into the office [...]
Apple Pay: Time to Say Goodbye to Plastic Cards?
By now, you’ve probably heard about Apple Pay, the new payment service from Apple coming to an iPhone 6 (or Apple Watch) near you this October. Like most of us, you’re probably wondering what it is and how it works. And so to get you up to speed, here we [...]
