Augmented reality may finally be getting cool enough to actual use in support of print advertising. More magazines are adding the ability to use it within their pages and many have even done special issues showcasing the ability. Add to that augmented reality applications for outdoor and window displays, it might be time to take another look. See the following links for some really great examples.
(We don’t work with directly with or for any of these companies, and this is not intended as a plug for any of them)
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else.
The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.