If you follow these ten simple rules, you can avoid the majority of mistakes made on social channels by retailers.
The 5 Do’s of Social Media
- Follow your brands/products on all social media channels & listen on a daily basis
- Create original content that will lead customers to actionable areas of your website
- Create a business public profile, which allows you to separate your personal & professional online lives, for yourself on relevant social channels
- Take action when negative/positive comments are made – even if it is send up a red flag to the appropriate person in your organization or agency
- Use your SEO keywords in your social media
The 5 Don’ts of Social Media
- Respond to posts & comments with boilerplate language
- Send a spam direct message “thank you” to Twitter users following you or your brand – unless there is a relevant offer/tip attached
- Share personal information on Facebook & Twitter unless it is part of brand building (personal or company)
- Use trending hashtags on Twitter unless they directly relate to your brand and are non-controversial
- Use canned content from other websites to fill your social media messaging gaps
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