By Published On: October 21, 2011

If you follow these ten simple rules, you can avoid the majority of mistakes made on social channels by retailers.

The 5 Do’s of Social Media

  • Follow your brands/products on all social media channels & listen on a daily basis
  • Create original content that will lead customers to actionable areas of your website
  • Create a business public profile, which allows you to separate your personal & professional online lives, for yourself on relevant social channels
  • Take action when negative/positive comments are made –  even if it is send up a red flag to the appropriate person in  your organization or agency
  • Use your SEO keywords in your social media

The 5 Don’ts of Social Media

  • Respond to posts & comments with boilerplate language
  • Send a spam direct message “thank you” to Twitter users following you or your brand – unless there is a relevant offer/tip attached
  • Share personal information on Facebook & Twitter unless it is part of brand building (personal or company)
  • Use trending hashtags on Twitter unless they directly relate to your brand and are non-controversial
  • Use canned content from other websites to fill your social media messaging gaps

About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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