By Published On: June 28, 2021

We’ve been fortunate to have Synchrony Bank as a client since its early days. In close collaboration with their internal studio, we develop and manage most of their digital banner ads that tout current interest rates. Over the years we’ve transitioned their programs from Flash to HTML5, managed dynamic ads for highly-targeted audience profiles, animated Marvel superheroes, and helped solve the many mysteries of Google. All of which is incredibly interesting, challenging, and fun for our design team.

Occasionally, though, we get (and appreciate) the opportunity to play with a simple concept. With rates being erratic of late, Synchrony decided to do a series of ads for their savings products that were not focused on specific rates. The Rainy/Sunny banners are the product of this simple concept with bright, eye-catching animation that, in our opinion, surely cause viewers to feel a moment of happiness.

About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
Augmented reality, financial trends, and expert advice
Brands that successfully use comedy in marketing