By Published On: October 2, 2017

S&Y—a leading commercial and industrial paint contractor— initially came to us in need of a capabilities brochure. After further discussions about their dated branding and newly expanded services, we suggested they begin by updating their brand. And they agreed.

Armed with results from a survey we conducted, we wrote new messaging and positioning statements, refreshed their old branding with a new logo (which recently received a Summit Creative Award) and graphics, designed new business cards, office collateral and truck decals, developed new branding guidelines, updated their website, and then created a stunning capabilities brochure.

The feedback from management and employees has been great—everyone loves the new look. Some are even getting creative with painting the new logo on their office walls. And why not? It’s what they do best!


About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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