![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
Last year, we took on a rebranding project for our new client TWG. After creating a new logo, new brand voice and messaging, a new trade show booth, a video, and three high-end brochures, we tackled the design of their new website.
As a long-time manufacturer of large machine parts, their old website focused heavily on the products they made. The new brand turns that old model upside down by presenting TWG as a company who’s focused on the human side of their business. So their new website needed a complete transformation—and that’s what they got.
We are happy to report that our client is thrilled with the results, and will soon be embarking on some new marketing strategies that will fully utilize their new brand and website.
You can visit their new website here.
About the Author: cat-tonic
More posts
Ideas to Ponder – September 2024 Edition
Interesting and inspirational content worth sharing. Let’s talk logos. When concepting ideas, today’s designers don’t need a creative brief to tell them to keep things “screen-friendly”. But like [...]
Around the Agency – September 2024 Edition
An inside look at our latest explorations and undertakings. Last month we celebrated Minnesota Solar Energy Industry’s 15th anniversary with our new friends at a St. Paul Saints game. [...]
A brand positioning lesson: Why it matters to listen to your employees
When we asked employees at Slick Tech Manufacturing* to tell us how they thought their customers would describe them, “clueless, incompetent, and mistrusted” were not the words we were [...]
