![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
Back in November, we mentioned a new client that hired us to help with their re-branding. We’re happy to report that we are knee-deep into that project and we can now share some of the work.
The client is Tulsa Winch Group (TWG) and they make really big parts for really big machines for customers in industries like construction, towing, forestry and mining. When they came to us, they were in desperate need of a rebrand. Not just because their logo was outdated, but because they were at a turning point in their business. They were on the verge of launching several new technologies and they had aggressive goals for overall business growth.
We started with a new logo that’s simple and bold, and subtly includes elements of their business (a raised bar on the “T” to signify the parts they make for cranes and construction, and a solid bar in the “G” to emulate an electronic power button.) The client loved it from the moment they saw it.
From there we designed business cards and other basic collateral, multiple banners and posters for a new trade show booth, templates for promotional and new product flyers and a 24-page brochure for one of their vertical markets. And that’s just the beginning. We are currently in the process of designing a new website, and we’ll soon be tackling three more brochures for their other vertical markets.
About the Author: cat-tonic
More posts
Around the Agency – April 2026 Edition
An inside look at our latest explorations and undertakings. A beautiful day in the North Loop neighborhood Megan joined the North Loop Association Business Summit this month—bringing [...]
Clarity under pressure
In an era of accelerated consequence, the brands that endure are the ones whose meaning holds. When skepticism becomes behavior Why consequences now arrive faster Consumers build mental [...]
Brand as infrastructure
Identity as an operating system, not a performance Brand is one of the most discussed concepts in business—and one of the most consistently misdiagnosed. It is treated as expression, [...]
