We all know that red is one of the most attention grabbing colors in the spectrum, used for centuries (ok, decades) in eye catching bursts and to highlight text that has been designated as needing to POP! It is also the primary or main accent brand color for many companies, including 39 of the Forbes Top 100.
Red is commonly used to give warning (STOP), to incite emotion (Valentine’s Day anyone?) or to highlight important information (New! FREE!). While in darker shades red can be elegant rather than brash, it is the cherry, candy, fire-engine versions that get the most cultural love.
So why? Why does red stand out so much from the sea of available color options? It’s really simple biology. Red light has the longest wavelength in the visible spectrum, therefore it appears the farthest forward in any given scene where it is present. The long wavelength creates a stronger physiological arousal, physiological response triggers psychological response, psychological response must be interpreted as either attraction or repulsion, and viola, Red as the poster child for attention getting color boils down to the simplest of science.
One other note about red and why you may need to cut him some slack on the color of his stereotypical middle-age crisis red Corvette. Men don’t see shades of red like women do. The gene for seeing red sits on the X chromosome and women have two copies of this gene while men have only one. Women’s perception of the variety in the red-orange color spectrum is aided by the double team.
Source: http://channels.isp.netscape.com/whatsnew/package.jsp?name=fte/popularcolor/popularcolor
More posts
Around the Agency – February 2025 Edition
An inside look at our latest explorations and undertakings. Bright Ideas We just launched a pay-per-click campaign for our first-ever solar client. If you live in our [...]
Beyond demographics: Using data & insights to attract the right audience
We all know that data plays an important role in creating success in marketing, right? We can measure and understand the value of what we’re doing. But one thing that [...]
The Unsung Role of Financial Advisors in Advancing Sustainable Investing
The financial industry is brimming with opportunities to align portfolios with values. Yet despite growing client interest, there’s a gap that few are addressing: how do we ensure clients not [...]