By Published On: May 28, 2013

Overall, do product placements in media add or subtract from the experience?

Product placements promote the brands willing to pay for the screen time and also create a more “realistic” cinematic experience. We’re bombarded with messaging in our normal lives; it’s logical that movie and television characters would also be exposed to this constant stream of messaging as well.

Product placement truly becomes problematic when it’s blatantly obvious that the product is not adding anything to the narrative or story. Here are a few outrageous examples of product placements:

  • Samsung Galaxy Phone during Shark Tank
  • Anything on the Biggest Loser
  • Oracle Servers throughout Iron Man 3
  • FedEx throughout Cast Away

Do you feel product placements add or subtract from the experience? Is it worth it, overall, for brands to feature their products in narrative stories?

 

-Jordan Bainer is a senior account executive at d.trio marketing group

About the Author: cat-tonic

cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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