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Portfolio Tags: Marketing Strategy

Thermon Liquid Load Bank Video

PROBLEM Thermon, a global leader in industrial heat and power solutions, was launching a new category of products that represented an important shift for the brand: Poseidon™ and Pontus™ Liquid Load Banks designed for mission-critical data center environments.These products were not simple line extensions. [...]

By |June 24, 2026|Categories: |Tags: |

Thermon Branding

PROBLEM Thermon, a global leader in industrial heating solutions, has experienced continued growth through innovation and acquisitions. With over 3,500 employees worldwide, they were seeing inconsistencies in branded communications and creative execution. They needed to expand their current brand identity system to provide [...]

By |June 24, 2026|Categories: |Tags: |

Seward Co-op Research

PROBLEM For 50+ years, Seward Co-op—a community grocery store—has played a vital role in its neighborhood. With new leadership came new goals: Recenter, simplify, connect, and grow through brand repositioning. But first, they needed to understand how their audiences felt about their brand. They needed deep research that [...]

By |June 24, 2026|Categories: |Tags: |

Gateway Bank 20th Anniversary

PROBLEM 20 years in business is a big deal for a small community bank. Gateway Bank wanted to celebrate this milestone with their community, customers, and clients and needed some ideas. They wanted to focus on community outreach and customer retention expressed through gratitude and appreciation. SOLUTION We [...]

By |September 11, 2025|Categories: |Tags: |

The Reborn Project Branding

PROBLEM The Reborn Project—a non-profit formed by a group of post 9/11 veterans on a mission to prevent veteran suffering—needed to take their organization to the next level. They came to us for a new logo and fundraising materials for their first major initiative, The Resilient. Comprised of wounded [...]

By |July 25, 2024|Categories: |Tags: |

SEMCIL Awareness Campaign

PROBLEM The nonprofit Southeastern Minnesota Center for Independent Living (SEMCIL) is a free, open-door resource to anyone who self-identifies as having a disability. When they received grant money earmarked for community outreach, they needed to find ways to get their message to their most [...]

By |January 25, 2024|Categories: |Tags: |

Gateway Bank Awareness Campaign

PROBLEM Gateway Bank wanted to create brand awareness among new prospective clients. As a small, community-focused bank, they were looking to be more visible to those living within a 5-mile radius of their branches. In the past, the bank had done some smaller promotions with [...]

By |January 25, 2024|Categories: |Tags: |

Y Adventure Magazine

PROBLEM As part of the YMCA of the North, Y Adventure is best known for their phenomenal summer youth camps. Consequently, these camps fill up fast, but the other outdoor adventures they offer for adults and families do not. Our client had big goals for the year, and they [...]

By |July 10, 2023|Categories: |Tags: |

Thrivent Direct Mail

PROBLEM Thrivent Student Resources (TSR) offers resources that help people attend college with as little debt as possible. Their prospective audience consists of faith-based credit unions that don’t have those resources, but want to offer them to their members. TSR ultimately needed to create partnerships with these prospects so, together, [...]

By |July 10, 2023|Categories: |Tags: |
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