Portfolio Skills: Marketing Strategy

CDS Branding and Awareness

B2B persona discovery and brand awareness Until they were acquired in 2021 by a global entity, CDS Visual was a start-up focused on 3D visualization services to help industrial suppliers grow their businesses online. After the acquisition, management had a vision for expanding its services, elevating its [...]

By |September 21, 2022|Categories: |Tags: |

Cook Compression Product Launch

Slick product rollout PROBLEM Cook Compression, a B2B compressor services provider, had a new product line they wanted to unveil to both clients and prospects. They needed a video that highlighted the products and a strategy for reaching prospects with their message. SOLUTION We created a straight-forward, informational, [...]

By |August 16, 2022|Categories: |Tags: |

DocuMart Website Redesign

New website brings sizable increase in traffic PROBLEM DocuMart, an established mid-sized printer in several U.S. markets, needed to grow their brand and market share across the country, but they were operating with an outdated brand and website. They lacked unity in their marketing materials across locations. Their [...]

By |August 16, 2022|Categories: |Tags: |

InproSeal Ecommerce Launch

Ecommerce Promotion With their new eCommerce platform up and running, Inpro/Seal needed to boost registrations by familiarizing users with all its benefits. Making the digital transformation from their traditional B2B sales model to an online platform wasn’t going to be easy, but with a smart, enthusiastic transition [...]

By |August 16, 2022|Categories: |Tags: |

NWHSU Branding

We helped Northwestern Health Sciences University (NWHSU), with an intense brand extension. NWHSU provides rigorous, hands-on education for careers in chiropractic, acupuncture and massage therapy and needed help with a brand extension for schools, clinics, and entities across the greater university. The work is being used for collateral, view [...]

By |August 16, 2022|Categories: |Tags: |

NWHSU Program Videos

Creating emotional connections In its quest to shape the future of healthcare, Northwestern Health Sciences University (NWHSU) needed a series of videos to create engagement among perspective students. Their goal was to create emotional connections through visual storytelling for each of their nine educational programs.Our job was to ensure the [...]

By |August 16, 2022|Categories: |Tags: |

S&Y Branding

S&Y—a leading commercial and industrial paint contractor— initially came to us in need of a capabilities brochure. After further discussions about their dated branding and newly expanded services, we suggested they begin by updating their brand. And they agreed. Armed with results from a survey we conducted, we wrote [...]

By |August 15, 2022|Categories: |Tags: |

SunTrust Mortgage Direct Marketing

Fresh messaging = engaged audience PROBLEM SunTrust Mortgage provides a wide range of mortgage solutions to consumers looking to purchase their first home or refinance an existing one by lowering their rate or changing their terms. SunTrust communicates to their mortgage consumers an average of six times a [...]

By |August 15, 2022|Categories: |Tags: |

Twisted Traction Branding and Website

A high-energy brand for a twisted new company When long time boat enthusiasts (and twin brothers) Matt and Mark Asplund saw a need in their Lake Havasu community for better boat flooring solutions, they started their own company and dubbed it Twisted Traction. They asked us to create a [...]

By |August 15, 2022|Categories: |Tags: |

VSG Rotary Lead Generation

Vehicle Service Group (VSG), a manufacturer of vehicle servicing products, was facing uncertainty in the early days of the COVID-19 pandemic. They were looking to generate new leads from prospective customers and nurture those relationships in preparation for rebounding business. For this campaign, they chose to focus on their [...]

By |August 15, 2022|Categories: |Tags: |
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